Tag Archives: beauty

5 Practices for Overcoming Self-Consciousness

It seems obvious that the tendency to compare your life with others’ is second nature and cannot be stopped.

IMG_2099No wonder the social media has created such an epidemic of self-consciousness. With each visit to Instagram, Facebook, Pinterest… we find ourselves faced with the temptation to compare our lives to the pictures we see. We know, of course,  that what we are only shown the “postable” parts of our friends’ lives, but we still compare what we see to the parts of our lives that we would never post.

And they compare their “un-postables” with our “postables”. Continue reading 5 Practices for Overcoming Self-Consciousness

4 Steps to Dressing True to You

When you walk into a room which shows up first, you or your clothing?
One way to find out is to listen to the compliments you get. Are about you or your outfit?There’s a big difference between, “You look beautiful!” and “What a beautiful dress!” As women, we enjoy a compliment, and we should. It’s like a hug that simply affirms us and encourages our spirit.

The bearhug of all compliments–the I want for every one of my clients–is: “Oh, wow, that is so YOU!” The wow factor is by far the biggest confidence booster, don’t you think? How often do you get a “wow”?

I’m sorry. I know,  that was a painful question.

I don’t get them very often either, and, hey, I know how to dress true to myself.

shy-863056_640In reality,  it takes a confident, generous person to give away such a valuable thing as words of affirmation–especially when Continue reading 4 Steps to Dressing True to You

The Nasty Nativity

I wonder if Mary was in nesting mode about this time 2000 years ago? I imagine that the innate desire to prepare for her baby was strong in the young mother’s heart as she traveled along the dusty road to Bethlehem.

Classics (like Marry)  desire orderly lives (even when it’s not); add the responsibility of a new dependent and they can become intense. We all can. Our babies need us to take care of certain matters like a clean environment, warm clothing, proper nutrition, comfort and compassion. As women, we are designed to meet those needs and when our hormones are completing the process of producing a newborn, our emotions follow suit. We start “nesting.”

When I had my first child I was disheveled and displaced, trying to make a home in my parents’ unfinished basement. I remember returning from the hospital to find my dad putting in a bathroom for me. At the time I didn’t appreciate his sacrifice of love as much as I should have. I now understand how much work that was for him and appreciate that he chosen to do it while I was away for a few day in order to spare me much of the mess. I certainly was grateful to have my own facilities but as a new mom who wanted her baby’s environment to be clean and calm, I’m afraid I focused more on the chaos than the blessing. The ironic part is that even if there was no construction going on, and my nest were perfect, the environment I gave my baby boy was far from “calm” because of all the chaos of my broken marriage.

Inner turmoil cannot produce a peaceful environment, no matter how perfect our exterior.

donkey-534906_640With the birth of the Christ child, we see that a peaceful spirit can, however, produce a perfect environment even in the midst of total chaos. I allowed all my stress to rob my peace, but Mary started going into labor while traveling on a smelly, boney donkey with dust stirring up in her face. When she arrived at her destination there was crowds of people too busy and concerned with themselves to even notice her desperate need for a place to give birth. I was ignorant and unappreciative to my generous parents, but I would have lost it on Joseph! The best he could provide for Mary was a bail of hay and a feeding troth! How would you respond if that was your hospital bed and the crib for your kid?

Most women want a "perfect little nest" for their newborns, but at other times in life, in order for you to be at peace, what is important to you?

C: Organization, respect (The Classic)

N: Comfort, simplicity (The Natural)

D: Excellence, esthetics (The Dramatic)

I: Creativity, compassion (The Ingénue)

R: Comfort, compassion (The Romantic)

G: Productivity, justice (The Gamine) 

Your desire is a big indicator of your Img.ID, click the letter to learn more about that Image Identity, including What2Wear.

Mary (a Classic, who typically plans her future with detail) got through her chaotic entrance into motherhood and shared the experience with those who came to visit her. Classics are typically well educated and gain great social status. They are also very private, independent people who don’t always find it easy to be around those they do not relate to, so the fact that Mary even allowed nasty, unwanted social outcast (shepherds) to come into her space to visit her showed that she had a profound peace that surpasses all understanding.

That’s the love and grace of God.

That’s what makes the nasty nativity story so beautiful.

If you find yourself struggling with a chaotic life right now, I encourage you to seek peace and pursue it. There will always be times when things don’t go as we wish, but if we allow God to be involved, He can turn it into something beautiful.


As an author and speaker, Catrina’s passion is in helping women and girls overcome confidence conflicts, especially those involving rejection, betrayal and loss. After 30 years in the beauty industry as both a cosmetologist and an image consultant, Catrina now uses her profession, her own powerful stories and her training as a Biblical life-coach to reach the heart in a way that is relatable, encouraging and inspiring. Her message is balanced with both fashion and faith and is making a difference  in the lives of women and girls all over!  To be part of this movement, connect with her on FacebookTwitter PinterestLinked In, Goodreads  and consider having her speak at your next event. Visit http://catrinawelch.com for more information.

Never Shop for Clothes Naked or Needy

5 Steps to Prevent Impulsive Shopping

It is never wise to grocery shop when you are hungry because your cravings can get the best of your budget. Your family may love all the junk food you bring home but, after the sugar high drops, they’ll be disappointed when you cannot put together a complete meal for them.

A desperate trip to the mall can produce the same disastrous results. 

You have a soon-coming wedding or special event and need a great outfit. Your closet is full of items that are tattered and worn so you find a moment to stop and shop, but money is as tight at time is, so you head straight to the clearance rack. From the wide variety of last season’s leftovers you may find a great deal but the real question is: Continue reading Never Shop for Clothes Naked or Needy

7 Keys to Finding the Right Foundation

You’re in the middle of a great conversation, your about to make the most amazing point and then it happens.

“There’s something in your teeth.”

Your friend wasn’t listening at all! She was totally distracted by some stupid flake of food and didn’t even hear your story!

It’s a fact of life: As humans, we get distracted by clutter. 

Some things, like spinach in a friend’s teeth, we will speak up about because we know they can easily change that. But when the thing that distracts us from listening to what we are being told is more likely a permanent condition, we may be more apt to remain silent in our utter distraction. After all, what good does it do to tell our friend she has a pimple between her eyes? It’s not like she can change that with a quick swipe of the hand.

My disgrace is before me all day long, and my face is covered with shame. Psalm 44:15 NIV

US-21600-00_0A clean, clear complection is not distracting.

Blemishes happen; but most skin conditions can be covered with a good foundation. The key is finding the product that will give you the coverage you need without aggravating your skin condition. To find what is right for you, consider these important factors:

  • Don’t get pusuaded by pretty packaging. Every manufacturer knows that women buy on emotion, and women love pretty things. A quality package does not mean it’s a quality product. Keep in mind, however, that companies who invest in science and research also want their packaging to represent their standard.
  • Don’t pinch pennies. Anything you put on or in your body is an investment into your future health. Your skin is your largest organ and your pores receive into your bloodstream anything you apply to your skin. Invest wisely.
  • Know your skin type. Wether the nature of your your skin is dry, oily, aging or sensitive, be sure to choose products that respect your skin type.
  • Be careful not to assume. Don’t think you have oily skin just because you are a teen or dry skin simply because your older. And if you do have oily skin, do not assume you should not moisturize.
  • Know your product. Every cosmetic line has a variety of levels of coverage and conditioning. The older you are, the thinner (and yes, usually dryer) your skin becomes and the more coverage you will need. Find the one that’s right for you.
  • Choose the right color. Your foundation should match your lightest tone on your face. Many girls choose a color one or two shades darker than their natural skin tone thinking it looks healthier. It doesn’t. A dark foundation makes your face look disconnected from the rest of your body–even if you apply it to your neck and chest. Use a bronzer as your next step to add that sun-kissed look.
  • Apply it correctly. Your foundation is designed to create a canvas on which to do your artistry. It is supposed to even out skin tone, hide blemishes and create a smooth, velvety tapestry that hides away any “distractions.” The most common mistake women make is in applying their foundation with their hands, causing the makeup to streak. If you want your foundation to go on smoothly and evenly, always use a makeup sponge.

Follow these guidelines and the two-minute process of applying foundation may keep your friends from being distracted from hearing your great stories.

Above all, love each other deeply, because love covers over a multitude of sins. 1 Peter 4:8 NIV 

A quick note to those of you who hate makeup. Give powder foundation a try. Just fill a big, fluffy brush with loose or compact foundation and lightly brush your entire face and neck (use downward strokes so the peach fuzz doesn’t stand up). Walla! Smoother skin. Naturals, you can stop there, since “less is more” when it comes to your makeover. Ingénues, just add a little mascara and lipgloss and you are done, too.

To learn which makeup line I recommend, visit the beauty products page on my website.


Catrina Welch is an inspirational author and speaker whose passion is empowering women and girls to BE and LET BE. Her expertise as a cosmetologist, image consultant and Biblical life-coach, as well as her personal experiences with abandonment and grief make her message relatable to anyone dealing with rejection, betrayal or loss.

Her latest book, CONFIDENT BEAUTY: Reflecting the One Who Made You, with the Images in your Mirror and in your Soul, will soon be available as an audiobook. Autographed copies of all her books are available on her website at www.CatrinaWelch.com

A Great Makeover Starts with Clean, Quality Brushes

As a builder’s wife I have learned that there is one trade that can make or break a home. In the beautiful custom properties that my husband builds, every detail is done with excellence. Most of his customers know better than to cut corners; seldom does a homeowner say, “I want to do this part myself.” But every once in a while a homeowner feels they may be able to cut costs by doing this one trade themselves: painting.

I did a little of this creative work when I was younger and loved it. It is very rewarding to cover a surface with paint. When we were building our own home I  wanted to paint the bedrooms. My husband knew that poorly applied paint could make beautiful craftsmanship  suddenly look ghetto. I had to convince him that if I could paint nails, I had motor skills fine enough to cut in walls correctly. And before he would let me have my fun, he bought me quality brushes and told me that I must wash them thoroughly and lay them flat to dry after each use or it didn’t matter how skilled I was, paint can not be applied correctly with poorly conditioned tools.

I wasn’t going to tell him that cosmetologists know all about that, too.

Makeup brushes may not need cleaning after every use, but they, too, should be treated with respect if we expect our “face paint” to be applied correctly.

It’s a common response that most professionals get: whether it’s home maintenance or a makeover, most of us wish we could do as good a job ourselves without having to pay for the service. Well, I’m not sure about any other industry, but I am here to tell you that you can give yourself a professional makeover if you treat yourself like a professional would.

So let me share a few tricks of the trade:

“Blenders” like these reusable Blending Buds, are a great tool for liquid foundation application.

First of all, buy quality brushes and blenders. Like with paintbrushes, it doesn’t matter how skilled you are if you are using disposable brushes, you will not get quality application.

Secondly, care for those tools. Makeup artists are required to clean their brushes after each use. You don’t have to worry about sharing bacterias if you are the only one using your brushes, but bristles that are cleaned and conditioned will not only apply makeup more accurately, but also make the experience more enjoyable. I recommend you wipe them on a damp face cloth after each use and really wash them out monthly before they get too saturated with product or become ratty and disheveled.

Lastly, always store your brushes handle-side down in a cup to keep their fluffiness. 


Washing a brush that is used for powder can seem a bit foreign, so let me walk you though this easy process. But before you do this, be sure to apply your makeup, because you won’t be able to use your brushes again until they are dry again.

Step 1: rinse all brushes and blenders to remove the majority of residue.

Step 2: fill the sink (or a bowl, cup, whatever) with warm soapy water. You can use a soap specific to makeup brushes or I recommend your own shampoo or facial cleanser–especially if you have sensitive ski
n. Another common option is dish detergent with a drop of olive, almond oil. 

Step 3: add another drop of soap to the palm of your hand, and swirl your brushes into the soap, one at a time, dropping the into the sink.

Step 4: drain sink and rinse each brush thoroughly while separating bristles without confusing their order.

Step 5: gently squeeze water out of bristles from butt to tip and lay flat on towel or hang upside-down to dry.

There are many services–in my field as well as my husbands–that I would never recommend you do for yourself, but every woman should learn the techniques, skills and habits of giving herself a makeover. If you would like more tricks of the trade, please visit my site at www.CatrinaWelch.com and consider having a Supreme MakeOver. You can have Confident Beauty, which doesn’t wear off like makeup does!

for more information, visit me at www.CatrinaWelch.com


Want an Extreme MakeOver?

snow whiteWomen love makeovers… if they are watching them and not experiencing them, that is.

Most of us would far rather glean ideas for improving our image by watching someone else’s transformation than by being put in the vulnerable position of undergoing the complete change ourselves. Wouldn’t you agree?

I used to call my image assessment parties “Extreme MakeOvers” before I understood how much the name contradicted what I do. The various ABC reality shows that feature the total transformation of body or home were very popular at the time and I thought the name was fun, but I am no surgeon or diet coach and it’s my husband that’s the builder, not me. I now call these coaching experiences “Supreme MakeOvers” because, really, I just help women understand and accentuate the beauty that God, the Supreme Stylist, already gave them. A woman’s style takes time to develop and need not be an alteration of her true self.

Dealing with resistance to change is part of being in the beauty–or building–industry. A woman’s image and her home are each a huge part of her identity; renovations can feel a bit like rejection. I respect that. Completely changing a home is one thing, but altering the physical attributes that God so careful designed on His child is not something I would ever want to do. Don’t get me wrong, I am not against cosmetic surgery that frees a woman from true physical  and emotional challenges. But I have seldom seen women set free from their self-consciousness after investing so much into changing their appearance; far more often I see them become even more concerned with how they look than they did before their procedure.

I believe that beauty, no matter how perfect, does not bring confidence without authenticity. Again, I am not saying that surgery or services make a woman fake–that is another twisted-truth. If total transformation were wrong, would God have created the butterfly? But fixing what is the mirror does not fix what is in the soul. If you long to improve your image, and are considering something extreme, I encourage you not to worry so much about the weight of your body, the size of your attributes or even what’s in style. Instead, focus on what is YOUR style, learn how to accentuate the beauty you have (and you do have beauty! If you want help finding it, contact me.) and BE who you were designed to be.


Catrina Welch is an inspirational author and speaker whose personal experience with overcoming rejection, betrayal and loss–as well as her expertise as a cosmetologist, image consultant and Biblical life-coach–is empowering women to BE and LET BE.

Her latest book, CONFIDENT BEAUTY: Reflecting the One Who Made You, with the Images in your Mirror and in your Soul, is now available in your favorite bookstores. Autographed copies of all her books are available on her website at www.CatrinaWelch.com

My Struggle with Confident Beauty

My whole world was rocked the day my first husband left me. 

Pregnant and alone, his betrayal made me feel ugly, unwanted and self-conscious.

Before then, even though I was a hairdresser, I never really focused on my own appearance because, honestly, I was afraid of being shallow or vain. Suddenly it was a struggle to stand in front of a mirror all day; I became extremely aware of my image.

People sensed my lack of confidence, and since it’s easy to tell a pregnant woman she is beautiful–especially when they knew I was rejected by the man I adored–they told me,

“You’re adorable!” But what resounded in my mind was, “they know you are a throw-away-wife.”

I craved their compliments anyway–especially after my status changed to “single mom” and they were silenced because my big belly was no longer “cute”– so, I set out on a mission to prove myself worthy of attention again. After all, I knew all the tricks of the trade, I was a licensed cosmetologist:

the hair
the nails
the makeup and spa treatments.

but nothing changed how I felt about myself on the inside.

Cover ConfidentBeauty CVR-LGI call that time in my life the Beauty Battle.

Every woman faces an emotional battle over how she looks at some point in her life. But I didn’t know that, because not every woman handles her confidence conflicts the same way that I did.

I was striving for beauty, but some women hide under oversized sweatshirts, tattoos, or heavy makeup. Others de-value or laugh-off their pain, still others use stimulants, shut down their hearts, work real hard, or focus on everyone else’s needs but their own.

Some women get stuck in the battle with no weapon to fight. They may be determined, defeated, desolate or desperate but, like me, without confidence no matter how well she does her makeup, it’s not pretty.

Maybe you have someone in your life suffering like that and you wish you understood them?

When that was me, I didn’t even understand myself. But, after becoming a certified image consultant, and learning the six styles of beauty I began to recognize that I wasn’t alone, other women felt rejection as deeply as I did simply because not all women are alike.

Not in their appearance,
Not in their dreams or desires.

Understanding this helped me to stop comparing myself to other women (especially the new wife…) in fact it changed my whole outlook on life–especially how I help my clients. While beauty may be something women will spend a lot of time and money on, when it comes to the deep longing in their heart, “only her hairdresser knows for sure.” It’s a hard topic for women to talk about.

That’s why I wrote about it in Confident Beauty; it’s easier to read.

If you know someone who is caught in the Beauty Battle, would you tell them about my book? 

There is hope, and every woman deserves to know there is a power and purpose for HER beauty, no matter which style she is!

 This weekend the ebook edition of Confident Beauty is on sale for only $1.99, so be sure to download it onto your favorite electronic reading device before Labor Day Weekend is over.


 Catrina Welch is an inspirational author and speaker whose personal experience with overcoming rejection, betrayal and loss–as well as her expertise as a cosmetologist, image consultant and Biblical life-coach–is empowering women to BE and LET BE.


Her latest book, CONFIDENT BEAUTY: Reflecting the One Who Made You, with the Images in your Mirror and in your Soul, is now available in your favorite bookstores. Autographed copies of all her books are available on her website at www.CatrinaWelch.com

Discovering Self-Confidence Takes Self-Discovery

Life is a journey in search for significance. Our innate desire to be valued is apparent as soon as we enter this world. Newborns thrive when they feel loved; a neglected baby suffers not only emotionally but physically. Each of us is born with a strong desire to know who we are. A child is like a thirsty sponge, soaking up knowledge through experience, words, actions or expectations. It is only natural that she assumes that what she learns is truth. One experience can develop an entire belief system before she is mature enough to reason whether it is true, tainted or opinionated. Unless she revisits what she believes she may not even realize she is basing that area of her life on a lie.

girl twirlA little girl is applauded for dancing in her dress-up clothes. She believes she is worthy of attention and decides she must demand it. Another girl is condemned for the same foolish and frivolous way of showing off. She becomes embarrassed by her desire to look lovely and decides not to be vulnerable again.
A young lady finds it easy to turn heads. She believe the attention she gets is her worth any sacrifice she needs to make. Another girl feels invisible, she decides that attempting to look good is a waste of time.

As we develop our individuality we need to decide: do we accept our belief system, or rebel against it? I think most of us do a mixture of both–especially when we are teens–and then eventually we settle on what we want to believe. Some of areas of our life are easier than others:

A new wife offers a meal that her husband does not like. His comments make her believe she is a bad cook, but she continues to do her best anyway.

Unless she is attacked personally or has a big dream in that area (i.e.. cooking), most insults don’t rock a mature woman’s confidence. Tell her she can’t clean and she might laugh. Tell her she looks old or ugly and she might cry… or fight, or shut down emotionally. Whatever her response–even if it is stuffed away and hidden from sight–it will be strong if the area is her beauty, and helping her sort out what she believes may take a bit more effort than telling her you were just joking.

If you have ever battled with emotions about your image, I encourage you to take a look at what you believe about yourself. Discovering self-confidence takes some serious self-discovery. Dare to be like a child again. You have mature reasoning now, maybe it’s time to let go of some of the decisions you made when you were younger. For help walking through these questions, be sure to check out my Bible Study on this topic, Supreme MakeOver, a Rich and Refreshing Devotional Experience. 


Catrina Welch is an inspirational author and speaker whose personal experience with overcoming rejection, betrayal and loss–as well as her expertise as a cosmetologist, image consultant and Biblical life-coach–is empowering women to BE and LET BE.

Her latest book, CONFIDENT BEAUTY: Reflecting the One Who Made You, with the Images in your Mirror and in your Soul, is now available in your favorite bookstores. Autographed copies of all her books are available on her website at www.CatrinaWelch.com

When Weight Conflicts with Confidence

Confident Beauty doesn't fluctuate like weight does!

One of the leading causes for a chaotic closet is weight fluctuation. Who wants to wear clothing that does not fit correctly? Pulled and puckered fabric draws attention to bulges; loose and hanging clothing gives an impression of insecurity and inadequacy. Either problem creates a self-consciousness that can easily be prevented with properly sized garments.

I know what it’s like to hold onto clothes that you want to fit again, but I’ve found that when I finally return to the correct weight for that item, my subconscious mind still feels awkward or uncomfortable in it and I am better off just giving it away. Holding onto things that no longer fit hinders us from having a confident closet. My advice is not to keep your un-fit clothes in expectation of weight gain/loss because they tend to create chaos in your closet (or at least in your mind) when you are look for something to wear. Leave the past behind. Most weight change represents a life change, so even if you return to that weight you most likely will not want to return to that wardrobe. Allow this change in your life to bring forth a new beauty. Like a butterfly.

It is not always weight change that creates the chaos. Sometimes it is simply the poor choices we make when shopping because we don’t want to search the racks with the correct numbers on them. Don’t let a number keep you from finding clothing that fits you well. Once you are done shopping, who really sees the tag anyway? Being true to yourself means being true to your size. Cut it off after you purchase it if that helps. Just BE and LET BE. Here is the shopping advice I give my clients:

  • Choose a clothing store that carries your style.
  • Look within the size above and below what you think you are.
  • Pull out only clothing within your seasonal palette of colors.
  • Check over the lines, textures, patterns and pockets for traits that will flatter your figure.
  • Try on only items that meet the above criteria.
  • Buy only items that fit properly and make you feel comfortable and authentic while wearing them.
  • Keep them only as long as they continue to give you confidence.

This is the secret to having Confident Beauty, which doesn’t fluctuate like our weight does! 


Catrina Welch is an inspirational author and speaker whose personal experience with overcoming rejection, betrayal and loss–as well as her expertise as a cosmetologist, image consultant and Biblical life-coach–is empowering women to BE and LET BE.

Her latest book, CONFIDENT BEAUTY: Reflecting the One Who Made You, with the Images in your Mirror and in your Soul, is now available in your favorite bookstores. Autographed copies of all her books are available on her website at www.CatrinaWelch.com