Tag Archives: Img.ID

4 Steps to Dressing True to You

When you walk into a room which shows up first, you or your clothing?
One way to find out is to listen to the compliments you get. Are about you or your outfit?There’s a big difference between, “You look beautiful!” and “What a beautiful dress!” As women, we enjoy a compliment, and we should. It’s like a hug that simply affirms us and encourages our spirit.

The bearhug of all compliments–the I want for every one of my clients–is: “Oh, wow, that is so YOU!” The wow factor is by far the biggest confidence booster, don’t you think? How often do you get a “wow”?

I’m sorry. I know,  that was a painful question.

I don’t get them very often either, and, hey, I know how to dress true to myself.

shy-863056_640In reality,  it takes a confident, generous person to give away such a valuable thing as words of affirmation–especially when Continue reading 4 Steps to Dressing True to You

Why Wearing Black Could be Killing your Confidence

I can almost hear you protesting my blog already…

If you’re like most women, you love to wear black and it is the dominate color of your entire wardrobe and my suggestion that black could be killing your confidence already has you irate, doesn’t it?

“If you take my black away, I will have nothing to wear!”

This is, by far, the biggest push back I get as an image-coach.

There are many reasons people love to dress in dark, dull clothing:

Black is seen as professional

Continue reading Why Wearing Black Could be Killing your Confidence

When Beauty Triggers Ugly

By definition, an Ingénue (pronounced: änjəˌno͞o) is an innocent or unsophisticated young woman, especially one in a play or film. The Ingénue Image Identity is the Delicate Beauty. She typically has tight skin, a petite figure, softly feminine facial features and a sweet, gentle voice. Ingénues are almost always assumed younger Continue reading When Beauty Triggers Ugly

Your Strength is the Battlefield for your Confidence

By definition, anything dramatic is theatrical, obvious, exciting, exaggerated, striking.

The Dramatic Image Identity has a penchant and passion for the arts, fashion and beauty. Because of this woman’s strength is her eye for detail and gift in creativity, she also does  well in areas of architecture and design.

Dramatics are tall women with long, straight features and bold coloring (unless they are a combination Img.ID) who have a strong presence about them. They are exciting, inviting and highly influential.

Yet they seldom know it. Continue reading Your Strength is the Battlefield for your Confidence

Deadheading your Closet

By definition, anything natural is normal or ordinary and not made by humans. This defines the Casual Beauty very well, as this girl is most attractive when she keeps her image simple. Many of these girls consider themselves ordinary and boring, but others enjoy their unpretentious, uncomplicated understated authenticity.

Naturals appreciate beauty, but seldom get hung up on attaining it. In fact, most Image Issues roll off her back. Of course she would love to look beautiful, but she doesn’t love to dress up or wear makeup. Whenever she breaks her motto (Which is “less is more”), she feels–and looks–awkward and phony, so she often gives up on trying. She is strong enough in personality to let the social pressures of fashion roll off her back, but she is human and she, too longs to ” fit in” Yet  she’s not fancy and she never will be.

But she is beautiful.


When this girl learns how to accentuate her beauty without overstating it, she is one of the most attractive women at the gala because she is real and relatable. Authenticity is inspiring and that is what is beautiful and captivating.  Continue reading Deadheading your Closet

The Influential Bold Beauty

By definition, a gamine is a feminine example of a mischievous young boy who typically cares little about his appearance, yet has enormous charm. The french term for this boy is gamin, thus the term Gamine for the Bold Beauty, a  girl (of any age) with great passion for inspiring fun and enforcing justice.

Gamines have a way of persuading others to join in on their strong convictions. Whether her passion is over a razor blade or a political movement, if a Gamine is hot on a topic, you may very well be inspired to join her ban wagon, simply because Continue reading The Influential Bold Beauty

The Mature Classic Woman

By definition, anything classic is the definitive, authoritative, long-lasting example. A Classic wardrobe is exactly that– at least for the professional look–just think of how long the blazer has been in vogue.

If you have a lot of “proper pieces” (fitted jackets and skirts, button down blouses, slacks, basically: business attire) in your closet and they have been there a long time, then you may be a Classic. The simple, traditional style of the Refined Beauty is not greatly inclined to change; neither is her nature.

Because she prefers quality clothing Continue reading The Mature Classic Woman

The Beauty of Self-discipline

Don’t you just admire disciplined women, who guard their schedules and take care of themselves without neglecting their responsibilities? Their home is in order, their finances are planned. They workout, rest well, eat right and take time to play.

And they don’t feel guilty about it.

Who do you know that meets that description? There’s a good chance that person is a Classic or a Gamine–or any style of beauty who is committed to self-improvement.

Self-discipline does not come easily.

The Beauty of Self-discipline Although it looks different to each of us, we all want our lives to be in order. Yet few of us actually get there. According to my own observations, it seems that some personalities struggle with this more than others.

By nature the Classic and the Gamine are simply more organized and task oriented. Some of us admire self-discipline; these girls desire it. This  is why they often attain it quicker than the rest of us.

Truth be told, in the end, we each do what we really want in life. Continue reading The Beauty of Self-discipline

How Confidence and Beauty Intertwine

  • When a woman believes she looks beautiful, she feels confident.
  • When a woman is confident, she radiates beauty.

It really doesn’t matter which style she is nor how tall, slim or old she is. The color of her eyes, hair or skin do not change the fact, nor does her nationality, upbringing or experiences in life.

A woman’s beauty is far more about what she believes than what she wears.

  • A young, buff, high-fashioned, fully-serviced diva who is mean and rude is not beautiful at all.
  • An old, wrinkled, out of shape, compassionate woman of wisdom is absolutely lovely.
  • A supermodel who hates herself is not beautiful.
  • An abused and neglected woman with strength and hope is stunning and inspiring.

I’ve spent 30 years teaching women and girls how to accentuate their beauty–that’s easy. Guiding her through Image Issues is not–mostly because it is so rare that she wants to deal with the mirror and the soul at the same time.

  • A girl who feels ugly, unwanted, invisible and inadequate may strive to perfect her image, or she may loose all confidence of ever being beautiful.
  • A girl who feels her image is her worth may strive to keep her confidence with beauty which is never satisfied and constantly changing. Or she may hate the attention she attracts and the pain beauty causes.

These women either love me (as an image coach) or avoid me because beauty can be a painful and embarrassing topic.

Confident Beauty is not found in the mirror until it is settled in the soul.

It takes a brave and mature woman to Continue reading How Confidence and Beauty Intertwine

New Year, New You… Or Not.

Before the clock sticks midnight, how many goals and resolutions will you have set?

The pressure’s on. There’s a fresh, clean calendar in your hand; a chance to start over, reset, begin again. So, what’s your plan?

For many of us, as much as the new year represents a clean slate, it also embodies the unorganized, messy, out of control, old slate of years gone by. Every year we set new goals, and we start the first month with great ambitions and high hopes only to quickly return to our typical MO (Modus Operandi–or default-mode). I cannot tell you how many times I have quickly filled my new calendar with intentions and ambitions only to stress myself out with too much to do. If I did it all I would feel resentful toward those who had an easier schedule. If I didn’t do it all I’d feel the guilt of not accomplishing what I said I would (often only to myself!)

If I am not busy I feel as if I am not important.

The schedule was always a big one for me because a lot of my identity was wrapped up in my busyness. How about you; what’s your “big one”? What makes you feel important, successful, valuable? Chances are it’s more than one thing that drives you–popularity, achievement, appearance, health, strength, financial freedom, these are all areas we all want to do well in–but is there one or two that trip you up?

The core desire of your New Years Resolutions is a big indicator of your Img.ID:

agenda-1928416_640C: Success (The Classic tends to be driven by achievement; her goals often reflect her great ambitions with work or education.)

N: Practical (To the Natural desires simplicity, her goals may not look any different now than they did six months ago, but likely she is slowly and consistently still going after them.)

D: Relational (The Dramatic typically wants to be surrounded by people, but her private nature makes it hard for her to feel close to others, making relationships an important goal)

I: Personal (The Ingénue is often hard on herself and her goals reflect great ambitions to improve her already beautiful character.)

R: Compassion (The Romantic is often so focused on others that even her goals are about helping someone else.)

G: Fun (The Gamine is a high achiever and already ambitious at work, her goals are often about loosing up and having fun for a change.) 

Click the letter to learn more about that Image Identity, including What2Wear.

It took me a long time to recognized that the way I handled my schedule was actually a major Confidence Conflict. I would literally become anxious when  something would cancel in my schedule. Instead of pausing to catch my breath, I would hustle in a panic. I wanted to use my time wisely but there was so many demands I couldn’t decide which to do. It wasn’t as obvious when I had children at home, but once I was alone in my anxiety I couldn’t deny that I was afraid to slow down. I began to ask myself why free time stressed me out.

Sometimes we play mind games with ourselves. 

No matter what we value, if we feel we do not deserve it, then we may subconsciously sabotage our chance to achieve it.

I began to plan out every minute of my day–even down time–yet wouldn’t follow the plan because, in reality, I valued a balanced life, but felt I could never do enough to actually deserve it. I was manipulating my own mind in order to feel like I was going after my goals but in reality I was only frustrating myself.

As we start this new year, would you join me in laying aside resolutions to do better? Yes, looking good, having friends, being successful, enjoying down time, these are all valuable ambitions, but if we do not feel we deserve them, we will never allow our heart to want them. And in the end we really only do what we want. This year I don’t want to do better with my schedule. I want to do better at being honest with myself because I know now that in order to change my ways, I need to understand and love myself better. In doing so, I will understand and love others better, and what can be a better resolution than that?


As an author and speaker, Catrina’s passion is in helping women and girls overcome confidence conflicts, especially those involving rejection, betrayal and loss. After 30 years in the beauty industry as both a cosmetologist and an image consultant, Catrina now uses her profession, her own powerful stories and her training as a Biblical life-coach to reach the heart in a way that is relatable, encouraging and inspiring. Her message is balanced with both fashion and faith and is making a difference  in the lives of women and girls all over!  To be part of this movement, connect with her on FacebookTwitter PinterestLinked In, Goodreads  and consider having her speak at your next event. Visit http://catrinawelch.com for more information.