Empowering women with Confident Beauty, which doesn’t wear off like makeup does!

I am a personal stylist without the shopping obsession. My message is not as much about what to wear as it is Know Who You Are.
CW Home 1

Meet Catrina Welch

Image coach, Author, and Speaker
After 30 years in the beauty industry as both a cosmetologist and an image consultant, Catrina now uses her profession, her own powerful stories and her training as a Biblical life coach to reach the heart of women in a way that is very encouraging and inspiring. Her message is balanced with both fashion and faith.
CW Home 2

What’s your Image Identity?

Start your journey towards Confident Beauty today!

Like flowers, feminine beauty comes in all sorts of shapes and styles: 

Discover your personal image identity (Img.ID) and how to accentuate your individual beauty. Women who feel attractive are more confident, energetic and productive; but makeovers wear off. True confidence is not found in the mirror until it is settled in the soul.

Empowering Services to Help You Embrace Your True Beauty

CW Home Author


Catrina Welch is an author and life coach who explores themes of personal image, confidence, and spirituality across her works, including practical guides and children’s literature.
CW Home Speaker


Catrina Welch is a dynamic speaker who addresses complex themes such as self-image, first impressions, and overcoming life’s obstacles.
CW Home Image and Life Coaching

Image and Life Coaching

Catrina Welch offers transformative image and life coaching services through her Supreme MakeOver (SMO) program, designed to unveil your Personal Image Identity and empower you to embrace your unique style, free from the pressures of comparison
CW Home Training Coaches

Training Coaches

Catrina Welch provides comprehensive training for aspiring life coaches, equipping them with the tools and knowledge needed to empower others in discovering and embracing their unique identities and strengths.
CW My Approach 1

A SMO Doesn’t Alter Your Style, It Unveils It.

A Supreme MakeOver unveils your Personal Image Identity (Img.ID), which is a reflection of your personality, your coloring, your physical stature, facial features and personal preferences. For more, read this blog: You Are Not Your Mother.

During your Supreme MakeOver you will learn about the six types of women and how they each approach Image Issues. We will unveil your Personal Image Identity and go over guidelines for you to accentuate your authentic beauty so that you can look your best everyday. You have a very specific style all your own and no one else’s beauty should define yours. Think of the time, energy or money you will save when you are liberated from following fashion that doesn’t make you feel confident!

CW Home 3