One Important Rule, One Essential Tool for Great Makeup

makeup accentuates beautySometimes the only difference between an amateur and a professional is the fact that one of them gets paid. While this may be insulting to some professionals, it can be true in my business. While I realize there will always be times when a woman needs to spend a little money on image services, I’m not so naive as to think that an amateur cannot do some of the things I do. In fact, part of my job is to coach a client out of needing me. This is especially true when it comes to the makeover. Every woman should be able to do her makeup like a professional.

But that doesn’t just happen.

Any homeowner can paint their house. But it will never look professional unless he invests in the proper tools, a little knowledge, a lot of practice. The same is true with “face paint”. If you are willing to learn, invest and practice then your morning makeover could give you the same confidence you would feel walking out of the spa.

I’m not going to give you a bunch of makeup techniques today; I have already written a number of blogs on this in the past. You can find them here. Instead, I simply want to give you the most important rule and the most essential tool for a professional makeover.

The most important rule: 

Blend, blend, blend, blend, blend. Your foundation, your blush, and eye shadows–blend them all well and when you are done, fill your biggest brush with loose powder and blend again.

The most essential tool:  

The cotton swab. Yes ma’m, this simple tool is the secret to all your makeup dilemmas.  Add a little moisture to keep the fibers from catching on the eyelashes, and you have the perfect blending tool. No eyeliner should end abruptly; use the soft tip to blend the line into a slow fade. No makeup should be where it’s not meant to be; use the wet tip to erase any speck of distracting mistakes.

Makeup is designed to accentuate a woman’s beauty, not rob it. You do not want any streaks, spots or smudges to demand the attention that you deserve. A makeover that blends well, and has smooth, even lines will draw others to your eyes–the window of your soul–without them even thinking about your artistry.

By the way, this is why most people think they don’t like makeup: because when they do like it, they don’t even notice it!

If you are like most women, who want to do a good job with their makeup, then I want to encourage you to simply learn, invest and practice because you don’t have to be a professional to look like one!


Catrina Welch is an inspirational author and speaker whose personal experience with overcoming rejection, betrayal and loss–as well as her expertise as a cosmetologist, image consultant and Biblical life-coach–is empowering women to BE and LET BE.

Her latest book, CONFIDENT BEAUTY: Reflecting the One Who Made You, with the Images in your Mirror and in your Soul, is now available in your favorite bookstores. Autographed copies of all her books are available on her website at