What’s Your Brand?

119px-Starbucks_Corporation_Logo_2011.svgBranding is a powerful marketing tool in the business world. One glance at the Starbucks logo and you can almost smell the aroma of freshly brewed coffee. Why? Because the twin-tailed mermaid has represented the world-famous coffeehouse since 1971, and though the image has been refined as the business has grown, customers can expect quality product and excellent service wherever they see the green siren. siren.
Consistency is key to branding because it is key to building trust.
No one can really brand themselves if they do not know who they are. Imagine a Starbucks sign with bright orange and pink lettering in bubble font, wouldn’t you immediately consider them a phony? It is hard to trust anyone who is trying to be someone they are not.
One of the greatest benefits of knowing your Image Identity (Img.ID) is consistency–not to mention the ease of putting your wardrobe together. When you know who you are, you know which fashions to follow and the image you portray is true to your character. When you are not sure of your personal Img.ID, you may find yourself frustrated with your look and feeling phony.
Image isn’t everything, but it is worth a thousand words.
Whether it is your business or your beauty, the look that you create should speak the truth.
• If you are a Classic: Your image should be classy and professional. It should say something about your elegant and refined nature.
• If you are a Natural: Your image should be simple and casual. It should say something about your practical and unpretentious personality.
• If you are a Dramatic: Your image should be exotic and extravagant. It should say something about your creative and exciting character.
• If you are an Ingénue: Your look should be soft and delicate. It should say something about your graceful and sweet nature.
• If you are a Romantic: Your look should be glamorous and alluring. It should say something about your sensitive and charming personality.
• If you are a Gamine: Your look should be bold and strong. It should say something about your fun and animated character.


Catrina Welch is an image- and life-coach whose message is not as much “what not to wear” as it is, “Know Who You Are,” which is the title of her book of guidelines for your personal image identity. Catrina has also written a Bible study to help women overcome their confidence conflicts; it is titled Supreme MakeOver: a Rich and Refreshing Devotional Experience. Her other books include Footprints Through the Sand: a Consolidation of Life-altering stories about Loving and Losing our Trisomy-18 Baby and Confident Beauty: Reflecting the One Who Made You with the Images in Your Mirror and Your Soul, which will be available in book stores this spring. All of these books are available now at www.CatrinaWelch.com


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