True confidence is not found in the mirror until it is settled in the soul.

Because the wounds of a woman’s heart often effect how she feels about her image. A woman’s beauty is not her value but it is a core source of her confidence. Too often she is either discouraged because her beauty has hurt or disappointed her or she is desperate to attain (or regain) the image she desires.
The typical cliches don’t help!

Yes, “God loves you just the way you are” and “beauty is on the inside” but tell this to a girl who feels ugly and unwanted and you are only making her feel ashamed of her desire to be noticed and valued.

What does help?

Catrina sharing message of Confident Beauty

With thirty years experience in this industry as a cosmetologist and image consultant,  I’ve seen all kinds of Image Issues and found there is no one simple fix. Not all women fight the Beauty Battle the same way, nor should they. Understanding which style of beauty you are is not only the key to knowing how to accomplish your best look, it is also the key to finding true and lasting confidence. If you, or someone you know, could use a little assistance in figuring out your authentic style or with finding FREEDOM from comparing your beauty to other styles, please explore what Confident Beauty Image- and Life-Coaching has to offer.

Like flowers, feminine beauty comes in a diverse array of shapes and styles:

combo flowers transperant


  • Refined (Classic-Rose)
  • Exotic (Dramatic-Bird of Paradise or Protea)
  • Casual (Natural-Daisy)
  • Glamorous (Romantic-Orchid)
  • Bold (Gamine-Calla Lilly)
  • Delicate (Ingénue-Baby’s Breath)


My books and blogs are all about helping women and girls overcome confidence conflicts and image issues by understanding the purpose, power, and potpourri of beauty-YOUR beauty. And yes, you have a beauty all your own. I call it your personal image identity, or your Img.ID, and I would love to help you define which of the six–or combination of two–styles of beauty you are.

My passion to make people beautiful began at a very young age. I became a licensed cosmetologist in 1986, fresh out of high school. I loved how my clients would suddenly feel confident and more energetic after a new hairstyle.

But makeovers wear off.

I soon discovered that the same girl who bounced out of my chair with gratitude would avoid her friends in the grocery store if she later had a bad hair day.

With a desire to equip women to accentuate their own beauty each morning so that they could forget about themselves for the rest of the day, I set out to become an image consultant. It was during that time that my own confidence was rocked. My husband (now ex) turned his attention to other women while I was pregnant with our first child.

There is a deep emotional beauty battle that wounded women face. 

Each style of beauty tends to handle Confidence Conflicts such as the rejection I was facing differently. As one of the sensitive beauties, I became desperate to prove myself. My life wasn’t about everyone else anymore, instead it was all about me and my needs. And I NEEDED to look good because I felt so worthless. But it didn’t matter how well I did my makeup, my desperation was ugly.

Looking back, I am glad I went through that Beauty Battle because it equipped me to help others with more than superficial knowledge. I now understand that the longing to be lovely runs so deep in a woman’s heart that once it has been violated, she must protect it. This is why so many of us HATE, HIDE or get HUNG UP on our appearance. But there is a better way. 

I found it in my desperation, and I want to share it with you. 

Please surf through my site to find out more about how I can serve you or the girls in your life through my:

You don’t need to spend a fortune on fashion, products and services that do not compliment your authentic style. The answer is to Know Who You Are.


A Supreme MakeOver is more than an image consultation or makeup application. It is the breaking free from the way we hate our bodies, hide our hearts or hurt ourselves. It is liberation from the vows that men, media and mom have encouraged us to make regarding what we believe about ourselves.

CONFIDENT BEAUTY doesn’t give up on feeling desirable because beauty balanced with FASHION AND FAITH has tremendous appeal!

As women, we can break free from the cocoon that guards our heart and begin to soar with the confidence to BE who we were designed to be. I witness these Supreme MakeOvers every day now, and I would love to be a part of your metamorphosis as well.

I would love to share the message of Confident Beauty with your friends, associations or colleagues. Together we can empower them to BE who they were designed to be. Click here for ideas, rates and details or contact me by email at 

Click for FREE Wardrobe Weeding checklist PDF


“I hated even the word ‘beauty’ before my Supreme MakeOver. I didn’t think I had it, and I thought wanting it was wrong. After learning my Img.ID and how to look my personal best, I have become free from shame and comparison. I am now confident, energetic and more compassionate toward others.”  Leona, 62, Massachusetts